Thailand's Original Equipment Manufacturing (OEM) sector is witnessing substantial growth, particularly in industries such as cosmetics, lifestyle products, food and beverages (F&B), and fashion. This expansion is driven by increasing global demand for high-quality, customizable products and Thailand's reputation for skilled manufacturing. The country's strategic location and well-established supply chains further enhance its appeal as a manufacturing hub. At the same time, Thailand’s e-commerce sector is rapidly expanding, supported by increasing internet penetration, a tech-savvy population, and supportive government policies. As Southeast Asia’s second-largest digital economy, Thailand boasts approximately 43.5 million online consumers, with e-commerce revenue expected to reach USD 16.9 billion by 2025. Key drivers include the rising popularity of mobile shopping, social commerce, and digital payment solutions, alongside the expansion of cross-border e-commerce.

 

In parallel, the e-commerce platform market in Thailand is projected to reach USD 11.63 million in 2025, with an anticipated annual growth rate of 4.90% from 2025 to 2029, resulting in a market volume of USD 14.08 million by 2029. Businesses are increasingly adopting AI-driven analytics, personalized marketing, and omnichannel strategies to enhance customer experiences and stay competitive in this evolving market.

 

OEM Manufacturer and e-BIZ Expo 2025 presents valuable opportunities for international exhibitors to engage with Thailand’s dynamic digital economy, showcases innovations in manufacturing and e-commerce, and connects with key industry players shaping the future of online commerce and product development in the region.