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  • Thailand has seen 9M new digital consumers since the start of the pandemic in 2020 (up to H1 2021).

  • Consumption penetration in Thailand is the second-highest in the Southeast Asia region.

  • Pre-pandemic users - those who used the services before the pandemic - have consumed an average of 3.9 more services since the pandemic began.

  • 58% of digital merchants expect to increase their usage of digital marketing tools in the next five years.

  • Looking at 2025, the overall internet economy will likely reach $57B in value, growing at 17% CAGR.

  • Despite market uncertainty, global capital continues to pour into the country given its strong growth in digital services that surged as a result of COVID-19, including e-commerce, fintech, health tech, and edtech.

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